LimSimi — Singapore-Themed Personality Quiz
Creator & Developer; Random idea turn product
Named after the Hokkien phrase meaning “What do you want to drink?”, LimSimi is a personality quiz that matches you with one of 16 classic Singaporean drinks based on your personality. It went viral across Singapore, amassing over 500,000 users organically within its first month.
To be very honest, when I first started ideating and creating this quiz, I only wanted to brush up on react and the process of code -> deployment. Even during launch, I only shared organically through my ig story and friends. There was 0 marketing and ads involved. But I do see the appeal, the cute characters, the inter-personal definitions and the relatability all played a huge part.
How It Works
The quiz takes you through ten choose-your-own-adventure-style questions, travelling through a stylised version of Singapore with pit stops at landmarks like the Merlion, Haji Lane, Gardens by the Bay, and the MRT. At the end, you receive a personalised drink card revealing your personality type, core traits, strengths, weaknesses, drinks you vibe with, and ones that might “taste funky” to you.
The 16 Drink Personalities
Each result maps to a local drink — from Kopi O Kosong and Teh C Kosong to Milo Dinosaur, Sugarcane Juice, Avocado Shake, and Soursop Juice — with unique personality descriptions, compatibility pairings, and MBTI mappings.
Secret Menu Drinks
Something fun! There are also secret drinks hidden beyond the 16. Can you find the secret entrance from the homepage?
Why It Went Viral
- Hyper-local identity — uniquely Singaporean drink archetypes that resonated culturally
- Shareability — designed for WhatsApp group chats and Instagram Stories
- No friction — no email, no sign-up, just ten questions and your gut instincts
- Organic growth — 500K+ users with zero ad spend
Media Coverage
- Time Out Singapore — “This cute ‘LimSimi’ personality quiz is going viral in Singapore”
- Eatbook.sg — “LimSimi Quiz: Find Out What Local Drink Matches Your Personality”
- District Sixtyfive — “All 16 LimSimi personality quiz results and their MBTI”
- Prestige Singapore — “LimSimi Quiz: The Local Drink That Suits Your Personality”
- Universal Music Singapore — “Which song matched your LimSimi drink?”
- Widely shared across TikTok, Instagram Stories, Threads, and WhatsApp group chats
Technology
Built with React and deployed on Vercel for fast, reliable delivery at scale.